Timeline: Inside The Tiffany & Co And Lvmh Merger

The first signs of discounting at the retail degree would indicate that that is underway. There is an argument to be made that lab-created diamonds are creating incremental demand, which ironically, has been the holy grail for the pure business for so long. So, I don’t agree with those who declare that the lab-created class isn’t cannibalising pure diamond sales. The reality is, some customers are choosing bigger lab-created diamonds at the expense of pure diamond sales. With that in thoughts, the entire impression on the pure diamond commerce by the introduction of lab-created diamonds continues to be not entirely …