Unique Presents & Uncommon Presents Online

English entrepreneur Michael Aldrich was a pioneer of online purchasing in 1979. His system linked a modified home TV to a real-time transaction processing laptop via a domestic telephone line. During the Eighties he designed, manufactured, sold, installed, maintained and supported many online shopping methods, using videotex expertise. These systems which also supplied voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and were put in mainly within the UK by massive corporations. They focused on buying motivations and found that the number of merchandise obtainable and the perceived comfort of the shopping for online expertise were significant motivating elements.

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